Hint: It’s not everyone. Choose meaningful keywords for your industry, and create lists of Twitter users with them in their bio. Watch these users’ tweets.
Twitter is a giant chat room. Most people are there for conversation, jokes, or education.
You can’t treat Twitter like free advertising.
Tip: Way less than half of your tweets should be self-promotion.
Your audience isn’t online all the time. Use tools like Audiense, Hootsuite, and Mention to find
out when your target audience is engaged. When you tweet makes a huge difference.
“Help,” “retweet,” “please,” “how to,” and “follow” are among the most retweeted words. Ask followers for a retweet, or to tag a friend. Include links and prompt followers to read more. This extends your reach far beyond your own followers.
70-100 characters is the sweet spot on Twitter. Too short, and you’re not tweeting anything of
value. Too long, and you’re missing the point.
Pictures have been shown to triple the rate of retweets, and nearly double the rate of likes. They
also maximize your real estate in a user’s feed.
Tip: ‘Quote pictures’ are a great source of universal content.
Address users by name, using a conversational tone. Don’t tweet like a robot. This is social
media, and users enjoy a familiar touch. And if you can, make it funny.
Identify relevant hashtags and leverage them to your advantage. Don’t try to piggyback on irrelevant
hashtags; you’ll look foolish.