4 Major Platforms Paving the Way Personalized Marketing

Social media is becoming more personalized. You can now follow trending topics on most platforms and make it more personalized.

PERSONALIZED TWITTER TOPICS

As reported by The Verge, starting next week Twitter is offering the ability to follow topics in an approach to make the platform more accessible and approachable for newcomers and enhance the discovery of conversations and accounts for veteran users.

“We know that the main reason that people come to Twitter is to keep up on the things that they’re interested in,” said Rob Bishop who leads the company’s Topics team. “The challenge is that it’s really quite difficult to do that on Twitter day to day.”

With this feature, you can select from a variety of over 300 topics  that match your interests.

Unlike the concept behind Twitter moments, there is a human element to  this update. Targeted to guarantee that topic streams remain relevant and stay on track. Above all, the goal is to emphasize the human behind the Twitter experience.

To follow a topic, simply follow the prompts from your Home timeline and enter the subject in the search bar. Tap the ‘Follow’ button and you’ll then be notified via a badge on tweets in your timeline that are being populated based on the topic you chose. You can unfollow topics at any time and make your account private if you don’t want anyone outside of your followers see your posts or what you’re sharing.

FACEBOOK MESSENGER’S PRIVACY HUB

“We believe it’s critical to have spaces for private conversations where you have the freedom to be yourself and shared with loved ones,” Jay Sullivan, Director of Product Management for Messenger Privacy and Integrity stated in a blog post announcing a new privacy hub for Messenger.

The primary goal of this update is providing users with detail around their privacy settings and features including “Secret Conversations,”.

The site also provides detailed instructions for blocking accounts and reporting issues including people impersonating a friend or celebrity.

WHATSAPP GROUPS

WhatsApp has introduced an overhaul to its privacy settings and group and invite system to help users personalize their groups.

Here’s a breakdown of the new options:

• Everyone: Any WhatsApp user is able to add you to a group.
• My Contacts: Anyone in your phone’s contacts can add you to a group. If a user is not included in this list, they will not be able to added.
• My Contacts Except: Anyone in your phone’s contact list can add you to a group. With the exception of those you specifically exclude.

“As people turn to groups for important conversations, users have asked for more control over their experience,” the company shared in the official announcement.

LINKEDIN RECOMMENDED GROUP POSTS

After originally removing the messaging feature due to complaints around spam, LinkedIn introduced recommended group posts — a way for groups, owners, managers to share top content to keep everyone up to speed without the headache of sifting through unrelated content.

The steps to recommend are  simple: navigate to your group’s homepage and click ‘More’ at the top of the post. Then lastly, hit ‘Recommend this post.’