7 tips to help your Facebook organic reach

1. Analyze your data with Facebook Insights.

Instead of simply analyzing your “reach,” take a deeper look at your Facebook analytics, known as Facebook Insights.

Reach is not the only measure of your brand’s success, and it’s hardly the most important metric. Understanding likes, new page likes, engagement, clicks, posts, and visits provides a full-orbed picture of your brand’s Facebook performance.

2. Be funny.

There are some things that your Facebook audience simply can’t resist — like a good joke.

Groupon discovered this when they advertised the Banana Bunker on their Facebook page. Not surprisingly, it blew up in a good way.

As limited as organic reach supposedly is, Groupon proved that outstanding content — or uproariously funny content — can go a long way. To keep up with the flood of interactions, Groupon authorized a whole team of comment responders. The campaign was so successful that they performed an encore a few weeks later.

3. Don’t ask for likes and shares.

Social media etiquette says it’s okay to ask for likes and shares. Facebook says it’s not.

If you do ask for likes and shares, Facebook will suppress your post even further. The organic reach algorithm limits the reach of posts containing “like-baiting.” According to Facebook, like-baiting is asking your fans to like, comment, or share the post.

You can still ask for likes and shares. You just have to be subtle about it. Try these instead:

Who’s with me?
Who agrees?
Anyone else?
Who’s ready?
Who’s excited?
Can you relate?
All in favor?
Thumbs up if…

4. Don’t recycle content.

Another way that Facebook limits organic reach is through the method of “frequently circulated content.” They assume, correctly perhaps, that your readers will only want to see a given update once, no more.

To clean up the newsfeed, a post that you publish twice will not have the same reach level that the first one had.

Do your best to keep a fresh stream of content flowing from your brand page. If you absolutely must recycle your post, allow plenty of time to pass before its second appearance, and change the description or text in some way.

5. Post at non-peak times.

You’ve heard the maxim, “post at peak times!” To get more organic visibility on Facebook, that might not be such a good idea.

Publishing your Facebook content at the non-peak times results in substantially higher reach levels. Why? It’s a simple numbers game that the algorithm hasn’t outsmarted. If there is little else being shared at a given time, then your post is more likely to be noticed at that time.

To get a closer look at the data, use Facebook insights to find out when your fans are online. Select the lowest point, and schedule your posts for that time. Watch what happens to your engagement levels.

6. Ask questions.

Although asking for likes and shares is verboten, engaging your community is not off limits. To skyrocket your engagement levels, make your posts interactive. Start a discussion. Ask questions. Request opinions. Call for a vote. Make it democratic.

Treat Facebook less like a stage platform and more like a cocktail party. You’re not a keynote speaker; you’re a conversation participant.

Although your organic reach may never be as high, you can still hold discussions with the people who truly care. Maybe all that organic reach doesn’t have as big of a conversion potential as we thought.

7. Embed Facebook posts on your blog.

Facebook’s organic reach may be dwindling, but they can’t touch your blog traffic. If you’re crushing it with content marketing on your blog, why not combine the two?

By embedding brand Facebook posts on your blog, you can provide greater visibility to your social media posting, attract new users, and grow your engagement. To embed a post, click the drop-down arrow in the upper right corner, click “embed post,” and paste the code into your blog.

Read more http://www.forbes.com/sites/neilpatel/2015/08/03/7-techniques-thatll-improve-your-organic-reach-on-facebook/2/