Realtor Social Media

Utilize The Best Social Media Tools for Your Real Estate Business

If you’re a realtor in Prince George, you know that time is a scarce resource. There’s always something you can be doing and if you can spend less time creating content, you can spend more time closing deals and buying homes. We are here to help you improve your social media presence and be seen online.

With the amount of technology and resources online today, social media marketing can be simplified and automated for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.

1. Free Stock Photos to Find Realtor Images

Getting professional photos taken can be quite expensive and although it’s totally worth it to pay for professional imagery, you can get these photos for free. There are plenty of websites that offer free stock photos, but some of the best ones for real estate images, include:

Stocksnap.io
Unsplash
Burst by Shopify

At the same time do not be afraid to walk around Prince George, and take pictures. Showing you are a part of the community will go a long way.

2. Creating Realtor Social Media Graphics

Having great stock photos are crucial for better visuals, but having bare stock photos isn’t enough. You need to be able to customize your social media posts to resonate with your audience. Using stock photos, you can create customized social media graphics with text, shapes, icons, and much more to help cater your message to your audience.Canva is an amazing tool to help.

3. Automating Real Estate Social Media Marketing Posts

If you’ve read anything related to social media marketing. You know that consistency in your social media posts can make a huge difference in your social media performance. Having a consistent post schedule is essential, and it is definitely tough in the real estate business where your schedule is always changing.

You must be careful though as people can not only see through automation but you may miss a chance at engagement. As well posting something at the wrong time can be disastrous.

Tools such as Buffer and Hootsuite are great tools to use to schedule your social media posts for your real estate business.

4. Generate Valuable Realtor Blog posts

Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels.

Coming up with real estate blog ideas can be difficult, but here are some examples of blog post ideas you can use to help improve your real estate marketing:

The BREL Real Estate Team
The BREL team based out of Toronto does a great job with their real estate blog. They focus on local content and on information that homeowners and home buyers actually want to see. They showcase their listings weekly with their “real estate crush of the week” segment and it gives readers a better look at great listings available from the team. The BREL team also includes posts focused around the consumer. These posts include Q & A segments on various topics related to real estate, as well as posts relating to the real estate industry and statistics to back it up. They put themselves in the clientele’s shoes and create content surrounding their consumer base.

Zillow.com Blog
Another great real estate blog you should check out is by Zillow. Zillow is a real estate marketplace where you can search for listings, compare home values, and connect with other real estate professionals. The Zillow blog provides great articles that once again relate to the average consumer. Posts filled with “what you need to know” or “market trends” to better educate their readers. These blog posts provide value to their audience and help their readers make more informed decisions.

5. Optimize Real Estate Facebook Posts and Ads for Realtors

Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform. Success from both paid and organic content and it is your time to join in and take advantage.

What you want to avoid is overselling your audience.  No point in pushing a sale, when your followers are not looking to buy or sell.