In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So […]

[vc_row][vc_column][vc_column_text]These days it is vital that every small business be on social media,  to get your brand name out there and to build customer loyalty. If […]

[vc_row][vc_column][vc_column_text]Similar to Facebook’s blue verification badges, Facebook’s gray badges, provided small businesses with an opportunity to prove to the public (and to Facebook) that their Page was genuine, and […]

[vc_row][vc_column][vc_column_text] 1) Oreo’s Dunk in the Dark Super Bowl Stunt The concept of this example is quite common: There is a trending topic on Twitter and […]

1. What type of content is best for engagement? Out of the studied posts, video content was the most successful. Videos have been becoming increasingly popular […]

Instagram Stories is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format. … In both apps, content […]

Dale Breckenridge Carnegie (November 24, 1888 – November 1, 1955) was an American writer. And the developer of famous courses in self-improvement, salesmanship, training and development, […]

1. Consistent content establishes authority and credibility. Now that more businesses realize the value of a well-developed content marketing strategy, competition in the space is increasing. One […]