Doing business during Covid

Covid has changed the marketing plans for a lot of Prince George companies. These are tough days for brands and #SocialMediaMarketing is more important than ever. Doing business during the Covid outbreak requires a social media strategy unlike what you have used before. Here are some tips to help you stay relevant.

Covid is a great time to create Brand awareness

Companies want their customers to know they exist. A company could create the best product known to mankind but if no one knows it exists, how could customers be expected to buy it?

It’s important that companies have social media profiles with regular activity for potential customers to discover them and engage. With more and more online because of Covid establishing yourself in Prince George is more important.  Cultivating customer awareness is the first step in an effective sales funnel and social media is a great place to raise that awareness.

Stay relevant during Covid

Successful companies are the ones who are engaged in the online conversation related to their industry. Companies are engaging in these conversations by tracking customer dialogue and delivering to their customers what they need in accordance to what they are asking.

Only social media provides that invaluable and unique interaction. Companies that are relevant stay active on platforms such as Facebook and Twitter. They post relevant content and communicate with their customers regularly and, as a result, are producing better and more effective products and services solely because they are a part of that conversation.

Track competitors

Competitors are going to tell their potential and current customer base what they are doing before they tell their competitors.

It is a business owner’s responsibility to keep an eye on your competitors. This stealth is how small businesses stay ahead of the curve.

Partner with influencers

Influencer marketing, the modern-day word-of-mouth marketing strategy, is still a hot topic. Partnering with an influencer on social media can be extremely beneficial.

Sure, finding the right influencer and landing a mutually beneficial deal can be daunting. However, with a little bit of research and shopping around, a business owner can find the perfect match who can help them raise brand awareness, drive traffic to the company’s website and increase sales. Find others struggling with Covid.

Become an industry leader

The clock is ticking and companies who don’t utilize social media marketing are running out of time. Having a presence on social media is crucial because companies who wish to become industry leaders will have to stay current, relevant and available on social media. In order to build the online following necessary to compete and build the trust required to become a well-known and respectable brand. This activity takes time – a lot of it.