Facebook marketing done right.

Getting started on Facebook marketing can seem overwhelming; if you’re ready to begin, check out these tips and tricks from Sprout Social to get the most out of the ever-powerful social media platform.

1. Create goals and address them.

Facebook goals help expand brand awareness, increase community engagement and grow your sales. You can do this by adding value to those that follow you, offering important insight, and resources to your audience. Make your Facebook page the go-to source for information on your industry.Also try to show you are a part of the Prince George community.

2. Engage – don’t wait for your audience to interact first.

As a brand, you need to remember what makes a facebook marketing plan tick; conversation and engagement should never be put on the back burner. View engagement like you’re building and providing a community for your audience. You can boost engagement by encouraging people to interact with your page. To really kick start the conversation, end your posts with questions or a call to action. Also, when you receive comments and messages, respond back right away. Remember, the whole point of social media marketing is to be social.

3. Schedule your Facebook content.

By working ahead and drafting a week’s worth of social media content at one time, you can focus on your content once a week instead of throughout the day. Then, you can use Facebook’s scheduling system to be post your pre-written updates every day at strategic times for your audience. Always keep in mind what you post however so that current events do not make your content inappropriate.

4. Encourage employee advocacy.

Motivate your team and ask them to share the business’ posts to their personal pages. Your employees are the faces behind your brand, making the business more relatable to consumers. Tap into this valuable asset when it comes to amplifying your message, social selling and authentic engagement by encouraging them to advocate on behalf of the brand. And unlike industry influencers, their services on social are free.

Read more at https://www.business2community.com/social-media/how-to-use-social-media-marketing-for-your-business-02247802