Realtors using social media

Advantages of Using Social Media for Real Estate Marketing

Real estate social media marketing is the process of using social media channels by realtors to promote and advertise their brands as well as properties. It is an essential marketing strategy that helps realtors connect with their audience where they spend an adequate amount of time.

Social media marketing has become an integral part of marketing strategies for all businesses, and the real estate sector is no exception to this. A report by the National Association of Realtors suggests that 77% of realtors actively use social media for real estate in some form.

The use of social media channels has increased dramatically over the past few years to include users from every age group, gender, geography, and other demographics. This is why the existence of real estate brands on social media is a no brainer. But what makes social media an ideal platform for realtors, is the ability to connect, engage, and promote to their target audience based on their interests, location, and behavior.

There are multiple channels that realtors can explore to market their services to the right prospects. And while doing so, it is important to follow some best practices to stay ahead of your competition.

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. This allows them to publish content that includes stories, images, videos, and also send messages, respond to comments, and advertise to segmented audiences.

1. Increased outreach 

Real estate is a competitive market, and getting the word out is of primary importance to thrive in this industry. Realtors need a platform to reach out to the target audience to showcase their products and services. Social media is just the right tool that guarantees maximum outreach for realtors. It is also a cost-effective platform as compared to most traditional marketing channels.

2. Opportunity for Brand Building

Brand building is an important marketing exercise that allows them to build a reputation for their properties and services. Social media is a modern platform that allows realtors to build their brand right where their audience is. It enables them to share more information on their brands directly with their customers. This helps realtors build an effective and impactful branding strategy.

3. Enhanced Realtor Networking

Networking is said to be fundamental to the success of real estate businesses. A strong network among customers and prospects and with industry peers. Social media offers incredible networking opportunities for agents to connect with prospects and customers. Social media features such as comments and tagging help realtors leverage the network of their own connections for promotions.

4. Realtors Lead Generation

Social media is a platform for mass engagement.  It is also an excellent source for direct lead generation. The report by the National Association of Realtors, says that 47% of real estate businesses note that social media results in the highest quality leads compared to other sources. This is one of the greatest advantages of social media marketing..

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