Seth Godin

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. Seth Godin

Seth Godin is an Author, Entrepreneur and Most of All, A teacher

He is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame and in  May 2018, he was inducted into the Marketing Hall of Fame. He might be the only person in both. If you want to know more about him or Marketing, follow his blog.

Seth Godin Books

Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004. Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller;[15][16] Business Week also named Linchpin among its “20 of the best books by the most influential thinkers in business” on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book’s plots is based on a video game.

In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book “The Icarus Deception.”

Seth Godin’s blog was named by Time among its 25 best blogs of 2009.