Smart Cars amazing social media response goes viral

Social media has bought companies and their customers even closer together – which is both a good and bad thing.

But when Twitter user Clayton Hove slung a wry comment onto the internet about Smart Car, he probably didn’t expect such a dry, witty and obviously dedicated response.

Hove simply told his 4,000 or so followers: ‘Saw a bird had crapped on a Smart Car. Totaled it.’

It was intended as a throwaway remark – but Smart Car went to work to prove him wrong, calculating exactly how many pigeons it would take to ‘total’ a Smart Car.

What they came up with, it turns out, is 4,500,000 – and a piece of social marketing genius which money cannot buy. The dedication given to a simple Tweet is pretty immense – the social marketing team put together a comparison chart of different animal ‘craps’, added a few asterisks and footnotes, and even provided us with a key so we know exactly how many poops we are dealing with.

But it was a point well-made, and now – thanks to the image spreading on Facebook and Twitter – millions of people are now aware of the Smart Car’s ‘tridion safety cell’, which protects the driver as they motor around the place.

Hove was both taken aback and proud of the response, admitting defeat at the hands of team.

He replied: ‘Outsmarted by Smart Car. Best. Social media response. Ever’.

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