4 Major Platforms Paving the Way Personalized Marketing
December 10, 2019
Nascar and digital marketing
December 19, 2019With our social feeds becoming more and more busy, standing out from the crowd is getting harder than ever - but one of the key ways to boost the performance of your social posts is to ensure that your images look clear, crisp and attractive to users as they scroll through.
But in order to maximize your visual assets, you have to post them in the right sizes and formats to align with each network - which, given there are so many platforms, can be difficult.
As designers, we’ve all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.
Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.
With our social feeds becoming more and more busy, standing out from the crowd is getting harder than ever – but one of the key ways to boost the performance of your social posts is to ensure that your images look clear, crisp and attractive to users as they scroll through.
But in order to maximize your visual assets, you have to post them in the right sizes and formats to align with each network – which, given there are so many platforms, can be difficult.
According to Hubspot, 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster by the brain than text is. In effect, this means that whether on your website or on your social media platforms, the images that represent your brand have a much greater impact on your audience than anything else.
As social media platforms add new features and rework existing ones, it’s often difficult for graphic designers and inbound marketers to keep track of the dimensions for profile photos, cover photos, and backgrounds. We know it’s been a challenge for us!
Profile Picture: 180 x 180 pixels – Profile pictures must be at least 180 x 180 pixels to upload. Rectangular images will be cropped from the center of the image. When you post an update, comment or like someone else’s page, your profile picture will appear at 90 x 90 pixels.
Cover Photo: 851 x 310 pixels – Smaller images will stretch to fit the area. For a faster load time, upload an RGB JPG photo that’s less than 100 KB in size. For sharp images, start with a canvas that’s 1656 x 630 pixels (twice the size). Images with text or graphics, use a PNG file.
The cover photos for all Facebook pages aren’t created equal – if you’re creating a fan page, group, or event, the dimensions for your cover photo will be different from the cover photo on your personal page. A properly sized cover image can help boost your Facebook page likes!
Fan Page Cover Photo: 820 x 312 pixels
Group Cover Photo: 820 x 428 pixels
Event Cover Photo: 500 x 262 pixels
Pro Tips:
- The latest Facebook guidelines indicate that your cover photo is public, and anyone who visits your page will see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Facebook has now removed the stipulation that your cover photo cannot contain more than 20% text.
- Posts with fewer than 250 characters get more engagement.
Twitter image size
Cover Photo: 1500 x 500 pixels – Acceptable file formats are JPG, GIF, and PNG.
Profile Picture: 200 x 200 pixels
Pro Tips:
- Pictures uploaded via pic.twitter.com get 94% more retweets than others.
- Tweets with the highest number of retweets are those with 80-110 characters.
Profile Picture: 400 x 400 pixels
Profile Page/Cover Photo: 1584 x 396 pixels – LinkedIn allows you to add a photo or graphic image to your page, similar to the Facebook cover photo. This is an opportunity to create a powerful and pleasing visual aesthetic for your page. Unlike Facebook, LinkedIn isn’t picky about what you put in your “hero image.” There really are no limitations.
Page Profile Photo: 150 x 150 pixels – This feature is only available for company pages, not personal profiles.
Pro Tip: Use Featured Updates to highlight your best content. Similar to Facebook’s “Highlight” feature and Twitter’s “Pin” feature, LinkedIn allows you to tack your post to the top of your stream so it’s the first thing visitors using the “Feature this Update” function.
Youtube image size
Cover Photo/Channel Art: 2560 x 1440 pixels – YouTube will scale your channel artwork using responsive web design. YouTube recommends uploading channel art at 2560 x 1440 pixels with a maximum file size of 2MB. Your channel art banner will automatically scale to anywhere between 640 x 175 pixels (narrowest) to 1060 x 175 pixels (widest).
Profile Picture: 800 x 800 pixels – Updating your profile picture or creator image will make your channel look more polished and legitimate.
Tablet Display: 1855 x 423 pixels
Mobile Display: 1546 x 423 pixels
TV Display: 2560 x 1440 pixels
Desktop Display: 2560 x 423 pixels
Video Dimensions: 2560 x 1440 pixels
Title: 100 characters
Description: 5000 characters
Profile Picture: 165 x 165 pixels – Because you don’t have a lot of space to work with, a Pinterest profile picture that is minimalistic will be simple to read – especially if you want to include a company name or other text.
Instagram image size
Post: 1080 x 1080 pixels – These dimensions will keep your photos from having any border or cropping out part of the photo while remaining crisp and clean.
Profile Picture: 150 x 150 pixels – Instagram profile pictures are tiny, so try to keep your photo sharp and easy to see or read with minimal text and design.