Divisible content strategy

While you can spend your time developing separate content for each platform, a divisible strategy will save you time and help create a cohesive message.

1) Start With Cornerstone Content

A divisible content strategy works best if you’re starting with a larger, high-value piece of content. There are two ways to approach this:

• Comb your existing archive. You probably already have a popular evergreen piece on hand. This might include an e-book or things like videos, interactives, or even in-depth interviews.
• Create something new. If you’re starting fresh, think about a topic you can speak about authoritatively, specifically something that provides value to the people you’re trying to reach.

Ideally, this content will cover a topic in depth. If you’re working with existing content, you may find that you have enough information there, or you might realize you need to fill some gaps. If you’re working from scratch, you’ll want to make sure your main piece of content is comprehensive enough to give you fodder for additional divisible items.

2) Look for Stories to create a  divisible content strategy.

Review your content to see what information might be most relevant to the groups you’ll be targeting in your marketing campaigns. Again, the richer the content, the easier it is to do this. Even if your content is on the lighter side, you can still identify subjects you may expand upon or enhance with additional info. From blogs and other sources.

Think about what type of info will provide the most value to the people you’re trying to reach. What do they want or need to hear? What subjects are most interesting? Do you have information could make their lives easier? How can you translate it into useful or interesting content?

Consider:

• Tips
• How-tos/tutorials
• Education around a complex process or subject
• Interviews
• Roundups
• Data visualizations

This can all be helpful fodder for marketing campaigns. With these points in mind, how can you turn one piece of content into many?

3) Simplify the Message

A good marketing campaign is crafted around a single message. Don’t try to do too much in one divisible piece. If you can’t simplify, you should break it into two pieces.

This divisible strategy will not only save you time but also will make your message more clear and easy to read. It is therefore important to realize what platform you are using as well as the audience.

4) Choose the Right Format For Each Divisible

To make the most impact with your marketing campaign, you need to deliver the right message at the right time—in the right package. Thus, the format you choose matters. To figure out what form each divisible should take, consider:

• Channels: Where will you be promoting your campaign? What type of formats are best for those channels? For example, visuals are ideal for Instagram, however, thought-leadership articles are great for LinkedIn.
• Resources: Are you capable of producing your campaign in-house, or would you need a freelancer or creative agency?
• Content: Some types of stories are best told through particular formats (e.g., data-heavy content is ideal for data visualizations). For example, Instagram is a very image-heavy platform.

If you’re not sure what might work best, here’s a rundown of different visual formats.

And there you have it. Divisible content is one of the simplest, easiest ways to create targeted content without stressing yourself out. But that’s not the only way to work smarter. This content marketing  strategy not only saves you time but also surprisingly helps create a more cohesive marketing messgae.

To learn more in detail  https://www.business2community.com/content-marketing/how-to-turn-one-piece-of-content-into-many-marketing-campaigns-02259675