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November 9, 2015Unique Hyundai ad is not your typical car ad
November 10, 2015The new campaign, again from adam&eveDDB, was based on unimpeachable research suggesting 72 percent of U.K. adults have admitted to pulling “gift face” to save the feelings of a loved one—and 63 percent admit to wearing or using an unwanted gift after Christmas to keep up the pretense.
Plus, the whole theme fits nicely with Harvey Nichols’ general philosophy, which is that it isn’t better to give than to receive at Christmas—it’s better to receive, and you’d better receive something nice.