Real estate social media

1. Using the right Hashtags to Optimize Your Content

Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post. While hashtags do bring more engagement to your content, they also help you get discovered on social media.

Here is a full guide on Instagram hashtags

Some real estate hashtags you can use to find potential home buyers or to attract potential real estate clients include:

Generic Real Estate Hashtags

#realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #reo #fixandfliphouses #homeevaluation

Real Estate Agent Hashtags

#investmentsales #realestate #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale #businessbrokerage  #commercialboardofrealtors #business #realtoroffice #banking #invest

Customized Real Estate Hashtags

#[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property

You want to experiment with your hashtags and change them up depending on what works.

2. Include  Quotes in Your Content Strategy

You know how difficult it is to come up with quality content for your business. You’re looking for simple content ideas that resonate with your audience so that you can focus your main efforts on buying or selling homes.

Using quotes and testimonials are a great way to improve your overall content strategy. This will also help you build trust into your audience – if done correctly. You can use the real estate quotes and turn them into image quotes!

3. Utilize The Best Social Media Tools for Your  Business

You know that time is a scarce resource. There’s always something you can be doing and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are a ton of real estate marketing applications that can help you maximize exposure to buyers. The folks at G2Crowd.com have created a grid to compare some of the different real estate softwares in the industry.

4. Generate Valuable  Blog Ideas

Every website seems to have a blog however, many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels. If you want someone to handle your blogging needs contact us. 

Coming up with real estate blog ideas can be difficult. but here are some examples of blog post ideas you can use to help improve your real estate marketing:

• Articles on market predictions and market statistics
• Tips for homeowners and what they should know when buying or selling
• Posts about the neighbourhood and information about the community

Put yourself in the shoes of a new homeowner who may already be in the area or those looking to move into the area. What would you want to know? Chances are someone else is wondering the same thing.

The BREL team based out of Toronto does a great job with their real estate blog. They focus on local content and on information that homeowners and home buyers actually want to see. They showcase their listings weekly with their “real estate crush of the week” segment and it gives readers a better look at great listings available from the team.

5. Optimize  Facebook Posts and Ads for Realtors

Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform. However, it is important that it is done right.

You want to start by having the right Facebook posts that won’t bore your audience and also will help you attract new leads. Some popular real estate Facebook post ideas include:

• Real estate tips relating to buying and selling homes for inexperienced individuals
• Showcasing local businesses and events happening in the community
• Holding giveaways or contests to help build awareness and drive engagement
• Real estate stories and testimonials from previous buyers or sellers and their experience
• Professional images and graphics of new homes on the market

What you want to avoid is overselling your audience. Of course, the main objective is to sell homes, however social media is a long-term play. And your audience will buy a home when they’re ready. You can get a lot more out of talking to people rather than talking at them.

For more help on using social media as a realtor check this out.