I had the distinct honour of hearing Miri Rodriguez speak at Smmw20 and one (of the many ) things she said asked is WHY. Why are you here doing what you do? What is your story? For me it began years ago when I was sick at home with the flu and a Tornado had gone through the midwest US I am up in Canada so since I had nothing to do I asked if they needed help. And was added to their Faceboook page to help reunite pets with owners. Dogs had gone missing and way too often that was all the owner had left. I created posters that hopefully went viral in order that the owner would find their pet and be reunited. Those reunions and the fact I was doing something good for the world showed me the power of Social media. This would be my platform. This would be how I made my mark in the world.
This is why to this day I love what I do. If I can make you feel something emotional about a client’s product, then I have done my job. I have moved you. Yes not on the same level as the time with the tornado but I moved you. And if you think of the # of times you have felt, happy or sad, joyful or angry at something you have seen online. Someone had done something right and for me I want to be a part of that. I still would love to help dog rescues etc but I do love marketing and making a difference.