[vc_row][vc_column][vc_column_text]There are countless social media platforms out there for your company or brand to use to build your online presence. Here are some of the most overlooked and underappreciated sites for your business.

The team from Red Website Design share five rising social media platforms to try in this infographic.

Have you considered these platforms?

• TikTok TikTok is a video-sharing social platform owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short lip-sync, comedy, and talent videos
• LassoLasso is a short-video sharing app by Facebook.
  Lasso was launched on iOS and Android and is aimed at teenagers. It is currently available only in the USA and Latin America.
• VeroVero markets itself as a social network free from advertisements, data mining and algorithms.
• Steemit Steemit is a blockchain-based blogging and social media website, which rewards its users with the cryptocurrency STEEM for publishing and curating content.
• CaffeineCaffeine is a social broadcasting platform for gaming, entertainment, and the creative arts.

The value of lesser known platforms

While social media handles like Facebook, Twitter, LinkedIn, Instagram, etc. need no introduction, you need not confine yourself to only these platforms to market your business.

New businesses or smaller startups usually struggle to make an impact on the bigger social media platforms. It can be a tough job to make sure that your content reaches your audience. It can also become very difficult to ensure whether your content is helping you to build up your audience. Being a small fish in a huge pond isn’t really a smart way to increase your brand awareness. Instead try making your business more visible on a smaller platform, which is more likely to ensure that your marketing campaign is more effective.

The underestimated social media platforms can help you open up to a whole new and untapped customer base and also provide you better user engagement and build higher brand credibility.

Don’t restrict yourself to just a drop in the bucket when it comes to all of the social media channels.

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