How to create Instagram Story ads

How to create a jaw-dropping Instagram Story ad

Advertisers today are focused on creating thumb-stopping ads. Ads that you see when you need them is what the current buyer is aiming for. But to make sure your ad is thumb-stopping material there are a few things you will have to keep in mind while creating them. Here are some tips for Instagram story ads.

1. Videos Are Everything

Videos have taken over the digital world and are here to stay. Instagrammers are always looking for brands and accounts that share innovative pictures and graphics. Give your visual best with the 10 seconds that Instagram Stories gives you. For example, brands such as Old Navy and Nike are doing a great job of keeping followers and snoopers engaged with their storytelling format and engaging topics. When it comes to Instagram stories ads, videos are key.

2. Use Emojis

We are not only talking about the popular facial expressions that most of us are familiar with when sending a text, but also take notice of the emoji’s Instagram offers. Instagram has several features for your story, even a simple line of text can be made beautiful with the right colors and presentation. Explore and use its built-in features like text colors, background filters and props to create an engaging ad. Convey the most with the least amount of text and your ad will get maximum exposure. Making your Instagram story stand out.

3. Choose the Right Objective

When Instagram story ads first came out, the main objective was reach. However, over the past few months, they have expanded their objectives, giving advertisers the opportunity to choose from video views, website traffic, conversions and mobile app installs. As a result, Stories have now become a full-funnel solution for a growing spectrum of business objectives. Choose the right objective for your brand. For example, if you’re a NGO for the children, start your story with a fact and end it with a solution, compelling the audience to know more about your center or to make a donation. Attach the landing page link you want the audience to visit.

Overall, Instagram Stories is still fairly new, but it has great potential for businesses to grow and it is likely on its way to being a first choice for social media marketers. Let us know your predictions or experience with Instagram Stories in the comment box below.