National days are a great way to build engagement on social media. It seems everything from Tacos to Take your houseplant for a walk has its own National Day. If you find nobody talking on your social consider adding a post about a National Day. Get people talking. Say for instance it is National Taco Day. Ask people if they like hard or soft tacos. Remember sometimes the purpose of engagement is to entertain. It does not always have to be about your industry. If you are a realtor your content does not always have to be about houses. Using captivating graphics can also create thumb stopping content.
Do not forget to add hashtags either, it can be a very good way to get people to your social media feeds. Especially if it is a popular day. Do research before hand on say #NationalTacoday and see how popular the hashtags are and what variations are being used. National Taco day could be #Tacoday or #InternationalTacoday. It is not hard to find out how popular things are by doing a search on Facebook.
Also do not forget to include International days. Things Iike #InternationalBaconDay are also very popular. And can get strong engagement. If you are looking for ideas of National days to celebrate check out.