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September 15, 2020

Facebook Stories That Last 3 Days in testing

Facebook launched Stories in June 2017 to join Instagram Stories, Messenger Day and WhatsApp Status. Stories was an ephemeral feature they cloned from Snapchat, its rival social media app. The stories posted […]
September 14, 2020

Campbell’s soup green bean marketing. A bit of marketing genius

Campbell’s had a marketing gem in the Green Bean Casserole In 1955, Dorcas Reilly invented Thanksgiving Green Bean Casserole. Dorcas worked in the test kitchen at […]
August 29, 2020
branded masks

Covid masks, a missed marketing opportunity for Prince George business?

With all the talk of Covid masks I wonder if they are not a missed marketing opportunity for a Prince George Business?  Here is something that […]
August 4, 2020
Branson

Richard Branson putting fun in entrepreneur

Richard Branson is one of the most well-known and successful entrepreneurs of our time. He has built and launched billion dollar companies in eight industries and […]
July 25, 2020

Seth Godin

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over […]
July 12, 2020

Kodak demise

Eastman Kodak Co. is often used as an example of a market leader that failed to recognize the writing on the wall. After decades of being […]
July 7, 2020

What is Keen?

On Keen, which is a web and Android app, you say what you want to spend more time on. And then curate content from the web […]
July 4, 2020

What is a purple cow?

“Cows, after you’ve seen them for a while, are boring. They may be well-bred cows, Six Sigma cows, cows lit by a beautiful light, but they […]
June 30, 2020
google

Meet Google Meet their answer to Zoom

Google Meet is a video-communication service developed by Google. It is one of two apps that constitute the replacement for Google Hangouts, the other being Google […]