There are some great reasons to have a Facebook business page.

PG Designs can help set you with your Facebook business page that can make a huge difference to your business. Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways.
One of the best ways to use social media for business is with a Facebook business page. Here are six reasons to create a Facebook page for your small business today.

1. Your Facebook business page can teach you more about your target audience.social8

Having a Facebook page for your business gives you a way to talk to and get direct feedback from your target audience. Think of it like an ongoing focus group. Your fans are there because they are aware of your company, and want to learn more. While they are certainly expecting to receive useful information from your Facebook business page, you can also be collecting useful information from them through their participation.

 

2. A Facebook business page gives you a chance to “humanize” your company.

Social connections and genuine communication are integral parts of social media, and a Facebook page for your business gives you a unique opportunity to attach a face, name and personality to your brand. While your Facebook business page may be representative of your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits and non-business interaction.

social3. You can build a community on your Facebook business page.

 

Posting useful, relevant and interesting links
Asking fans to contribute with comments
Organizing contests and promotions
Providing a place to leave reviews and other feedback
Offering incentives for activity on the page

If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow.

4. Facebook is good for search engine optimization (SEO).

Having a Facebook page for your small business can be an effective way to direct traffic to your business website and blog. Your posts, links and other activity that are contained on your public Facebook page can also give you an SEO boost if they are indexed by search engines.

With the speed of social media and new weight being added to information shared through social channels, having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings.

5. Your competition may already have a Facebook business page.

Not having a Facebook page or presence on other social networks can cost you opportunities, especially if your competition is using social media and using it well.

6. You can put your business in front of your clients and customers every day.

Perhaps one of the biggest benefits of having a Facebook page for your business is the ability to have status updates, shared links and videos, and other information appear in your fans’ news feeds once they “like” your page.

With more than 750 million active Facebook users, an increasing number of consumers are using the site to find products, services and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections.

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