In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So […]
Social media has bought companies and their customers even closer together – which is both a good and bad thing. But when Twitter user Clayton Hove […]
1. Using the right Hashtags to Optimize Your Content Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social […]
The latest Sobey’s Christmas ad will tug at your heart. Sobey’s Christmas ad is building on its families-first positioning with a new holiday campaign centred around […]
While you can spend your time developing separate content for each platform, a divisible strategy will save you time and help create a cohesive message. 1) […]
The Northern holds a place in the foundation of the Northern region of British Columbia. Not only is the store a recognized cornerstone of Prince George, […]