1. Launch seasonal photo contests.
Contests that are relevant to followers see higher Facebook engagement rates. That’s why a user-generated photo contest is a great option.
The benefits are twofold: Photo submissions will help you build a bank of user-generated content, and contributors will help drive shares when they ask their friends and followers to vote.
2. Use consistent hashtags
Hashtags aren’t particularly effective on Facebook, but they do increase overall social media engagement by aggregating content and making it more searchable across other social media platforms.
It’s a good idea to use a unique hashtag for a specific campaign, but for branding and driving greater exposure you should use one consistent hashtag for all social media content.
“Don’t create a hashtag based on what you want to tell fans and followers,” says Cast. “Base it instead on what you want the audience to do. Make it actionable.”
For example, the Galveston Island Convention and Visitors Bureau wants people to have an emotional connection with the area. That’s why it uses the hashtag #LoveGalveston in every Facebook, Twitter or Instagram post.
3. Post more photos of people and places.
The new Facebook engagement algorithm rewards posts with images, and so do followers and fans. Try to include an image or video with as many posts as possible.
Photos featuring real people, particularly close-ups of faces, are quite effective. Humans of New York
is a perfect example. The site was created by a photographer who set out
to build an online catalog of New York City’s inhabitants. The Facebook page now has over 14 million followers and over 3 million Facebook users posting about it in any given minute.
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