LinkedIn is a great platform for lead generation. LinkedIn marketing is a simple process. Post daily updates and blog posts to make sure that your LinkedIn company page is visible to your customers. If you cannot spend a lot of time creating these updates and posting them to your page consistently, there are social media management tools that can help you achieve the task within minutes.
Get more followers on your page
[Tweet “Optimizing your LinkedIn page and gaining more followers on your page is a team effort.”]Keep in mind that your employees and colleagues play an important role in promoting your page on LinkedIn. And helping your LinkedIn marketing.
Encourage your employees and colleagues to actively participate in the discussions that take place on your page. Spark conversations with them and make it easier for them to engage with you on the page. You can also ask your employees to include a link to your Linkedin company page in their email signatures. This will help draw more attention to your page, and can lead to more visitors.
Ask your web design team to include a LinkedIn Follow button on your company website and blog. This can be easily done using the Plugin Generator that LinkedIn offers on their developers website. By clicking this button your website, your customers can follow updates, posts, and event notifications that you post on your page.
Create and join groups on LinkedIn
The best way to place your company in front of your customers is to create a group that is relevant to your field. In this group, you can start discussions, and create an open forum for your customers to share their opinions, suggestions and concerns. However, you cannot just create a group and leave it at that. You must actively participate in those discussions and address your customer’s opinions or concerns.
Other than creating a brand new group, you can also consider joining other groups and communities that are related to your business’s niche. This way you can listen to what your target audience is talking about and the kinds of problems they are facing. Address these problems in those groups and propose solutions that your company can offer.
Complete your LinkedIn profile
Give special attention to the Summary section on LinkedIn. In 2,000 characters, you can directly speak to your audience and provide them with more information about your company. Ensure that your summary is to the point and addresses the pain points of your customers . These customers often like to connect with a person first, rather than with an entire organization – which is why most of them prefer visiting the company’s LinkedIn company page before they visit the company website.